Should You Buy the 2023 Ford Bronco? A Complete Buyer’s Guide

Introduction

The 2023 Ford Bronco has generated significant buzz among SUV enthusiasts and adventure seekers alike. Combining retro styling with modern technology and impressive off-road capabilities, the Bronco appeals to both city drivers and off-road adventurers. But with multiple trims, engine options, and price points, is it truly worth buying?

In this 2023 Ford Bronco buying guide, we will explore everything you need to know: performance, interior features, pricing, trim comparisons, and competitor analysis, helping you make an informed decision.

2023 Ford Bronco Overview – What Buyers Should Know

Key Features of the 2023 Ford Bronco

The 2023 Bronco blends classic off-road heritage with modern design. It is available in both two-door and four-door variants, with soft-top or hard-top roof options. Buyers can also choose from a variety of packages, including off-road-specific options such as the Sasquatch package.

Its rugged exterior is complemented by removable doors, modular roof options, and a bold front grille design, making it instantly recognizable on or off the road.

Performance and Engine Options

The 2023 Bronco offers two main engine options: a 2.3L EcoBoost inline-four producing 300 horsepower, and a 2.7L EcoBoost V6 delivering 330 horsepower. All trims come with a sophisticated 4×4 system, featuring the G.O.A.T. (Goes Over Any Terrain) Modes, which allow drivers to optimize traction and performance for different terrains.

Fuel efficiency varies depending on the engine and drivetrain, ranging from approximately 18–20 MPG city and 20–22 MPG highway for the V6, and slightly better for the four-cylinder model.

For detailed performance specifications, see our Bronco performance review.

Interior and Technology

The Bronco’s interior is designed for both comfort and functionality. Spacious seating accommodates up to five passengers in four-door models, while two-door trims offer a more compact, adventure-focused cabin. Materials range from durable vinyl in base trims to premium leather in higher-end trims.

Technology is at the forefront, with the SYNC 4 infotainment system, Apple CarPlay and Android Auto compatibility, and advanced driver-assist features including adaptive cruise control, lane-keeping assist, and automated emergency braking.

Interior buyers can explore trim-specific features and available tech upgrades in our buying guide and interior review.

2023 Ford Bronco Buying Guide – Trim Levels and Pricing

Trim Levels Explained

The Bronco lineup features multiple trims designed to cater to different driving styles and budgets:

• Base: Entry-level with essential off-road features.
• Big Bend: Adds comfort upgrades and enhanced off-road capabilities.
• Black Diamond: Focused on rugged performance with skid plates and enhanced suspension.
• Outer Banks: Premium trim emphasizing comfort and luxury features.
• Wildtrak: Advanced off-road features, including standard Sasquatch package.
• Badlands: Hardcore off-roading with locking differentials and upgraded shocks.
• Raptor: High-performance off-road trim with 4×4 enhancements.

Each trim is suited to different user needs—from city commuters who appreciate style to off-road enthusiasts who demand top-tier capability.

Pricing Breakdown

The 2023 Ford Bronco starts around $34,000 for the Base trim and can exceed $70,000 for the fully equipped Raptor model. The price varies depending on optional packages, roof type, and drivetrain. For value-conscious buyers, the Big Bend and Outer Banks trims offer the best balance of features and price.

See our detailed trim and pricing comparison for guidance.

Financing and Ownership Costs

Financing options include traditional auto loans and leasing plans. Prospective buyers should also consider long-term ownership costs such as fuel, insurance, and maintenance. The Bronco’s advanced 4×4 system and off-road components can slightly increase maintenance costs compared to a standard SUV.

Case studies of real Bronco owners indicate annual ownership costs averaging $3,500–$4,500, depending on usage.

2023 Ford Bronco vs Competitors – Which SUV Wins?

Ford Bronco vs Jeep Wrangler

Both the Bronco and Wrangler excel in off-road environments. While the Wrangler has a longer heritage and more extensive aftermarket support, the Bronco offers modern tech, better ride comfort, and slightly higher horsepower in comparable trims.

Check our performance comparison for detailed specs.

Ford Bronco vs Toyota 4Runner

The 4Runner is known for reliability and daily usability, while the Bronco prioritizes adventure and off-road capability. Buyers who plan more urban driving may prefer the 4Runner, but off-road enthusiasts may favor the Bronco’s terrain management system and removable doors.

Ford Bronco vs Land Rover Defender

The Defender represents the luxury off-road segment, featuring premium interiors and a high price point. The Bronco offers comparable off-road performance at a more approachable price, appealing to buyers who want capability without excessive luxury costs.

Pros and Cons – Is the 2023 Ford Bronco Worth Buying?

Pros of the 2023 Ford Bronco

• Exceptional off-road performance and versatile 4×4 system.
• Wide range of trims and packages catering to different preferences.
• Unique retro-modern styling that stands out in traffic.
• Advanced technology and safety features in higher trims.

Cons of the 2023 Ford Bronco

• Higher trims can become expensive quickly.
• Fuel economy is moderate compared to other SUVs.
• Limited availability and long wait times for certain trims in some regions.

Final Verdict – Should You Buy the 2023 Ford Bronco?

For adventure seekers, off-road enthusiasts, and those who value a distinctive SUV with strong performance, the 2023 Ford Bronco is a compelling choice. Its combination of retro styling, modern technology, and off-road capability makes it a versatile vehicle for both city streets and rugged terrain.

If your priority is maximum comfort, fuel efficiency, or luxury features, other options like the 4Runner or Land Rover Defender may better suit your needs. However, for those who crave adventure and value customization, the Bronco remains one of the most exciting options on the market.

Ready to experience the 2023 Bronco firsthand? Visit your local Ford dealership or check the official Ford Bronco page to schedule a test drive today!