2023 Ford Bronco Trims and Pricing: Which One Should You Choose?

Introduction

The 2023 Ford Bronco has returned as one of the most talked-about SUVs in the automotive market. Known for its rugged off-road capabilities, iconic design, and versatile trims, the Bronco offers options for both city drivers and adventure enthusiasts. However, with multiple trims and a wide range of pricing, it can be challenging to choose the right Bronco for your lifestyle.

In this guide, we will break down the 2023 Ford Bronco price across all trims, explore key features, and provide practical advice to help you make an informed decision. Whether you’re a first-time Bronco buyer or looking to upgrade, this article has everything you need.

2023 Ford Bronco Overview: Key Features and Pricing

2023 Ford Bronco Price Range Overview

The 2023 Ford Bronco comes in several trims, each with its own price point. Here’s a general overview:

• Base Trims: Sport – starting at $32,000
• Mid Trims: Black Diamond – starting at $38,000, Outer Banks – starting at $44,000
• High-End Trims: Badlands – starting at $48,000, Wildtrak – starting at $52,000, Everglades – starting at $56,000

These prices reflect the starting Manufacturer’s Suggested Retail Price (MSRP) and can vary depending on packages and location. Understanding the 2023 Ford Bronco price is crucial when determining which trim fits your budget.

Core Features Across Trims

Every Bronco comes with essential features that highlight its off-road pedigree:

• Powertrain: Engine options range from a 2.3L turbocharged four-cylinder producing 270 hp to a 2.7L twin-turbo V6 generating 310 hp.
• Off-Road Capability: Advanced 4×4 systems, G.O.A.T. (Goes Over Any Terrain) modes, and available locking differentials.
• Safety: Ford Co-Pilot360™ safety features, including blind-spot monitoring, lane-keeping assist, and automatic emergency braking.

Comparing Fuel Economy and Maintenance Costs

Fuel economy varies slightly depending on the trim and drivetrain. On average:

• City: 17–20 MPG
• Highway: 20–22 MPG

Long-term maintenance costs should also be considered. Base trims are generally cheaper to maintain, while high-end trims with additional features may incur higher service costs.

Detailed Trim Comparison: Choosing Based on 2023 Ford Bronco Price

Base Trims: Sport & Big Bend

The Sport and Big Bend trims represent the entry-level Bronco options. They offer essential off-road capabilities at an accessible price:

• Sport: Starting at $32,000, ideal for budget-conscious buyers seeking a rugged SUV.
• Big Bend: Starting at $37,000, adds convenience and comfort features while maintaining core off-road functionality.

These trims are perfect for first-time Bronco owners or those who primarily drive in urban areas but still want weekend off-road adventures.

Mid-Level Trims: Black Diamond & Outer Banks

Mid-tier trims strike a balance between performance and comfort:

• Black Diamond: Starting at $38,000, designed for off-road enthusiasts with upgraded skid plates and tow hooks.
• Outer Banks: Starting at $44,000, emphasizes luxury with leather seats, advanced infotainment, and additional tech features.

These trims are suitable for buyers looking for both daily usability and weekend adventures. The 2023 Ford Bronco price here reflects the added comfort and technology.

High-End Trims: Badlands, Wildtrak, Everglades

High-end trims cater to serious off-roaders and luxury SUV buyers:

• Badlands: Starting at $48,000, optimized for extreme off-road conditions with advanced suspension and 35-inch tire compatibility.
• Wildtrak: Starting at $52,000, combines performance and luxury with leather-wrapped interior and premium tech.
• Everglades: Starting at $56,000, specialized for wetland and water fording adventures with snorkel intake and enhanced off-road equipment.

If you want top-of-the-line performance and advanced off-road capability, these trims justify their price points.

Customization and Packages

Ford offers optional packages that enhance Bronco functionality and aesthetics:

• Tow Package
• Off-Road Adventure Package
• Technology and Infotainment Package

Adding these packages will affect the 2023 Ford Bronco price, but they can significantly improve driving experience and resale value.

Buying Tips: How to Choose the Right 2023 Ford Bronco Trim

Budget Considerations

Your budget is the first factor to consider. Base trims offer affordability, while high-end trims provide premium features but come at a higher cost. Create a price range before visiting a dealership.

Intended Use: City vs Off-Road

Decide how you will primarily use the Bronco. City driving favors mid-tier trims with comfort features, while off-road adventures may justify investing in Badlands or Everglades.

Resale Value and Future Costs

Some trims retain higher resale value due to limited availability and popular features. Additionally, consider long-term costs such as insurance, maintenance, and fuel efficiency.

Conclusion and Call to Action

Choosing the right 2023 Ford Bronco depends on your budget, intended use, and desired features. Base trims like Sport and Big Bend offer affordability and essential off-road capability, while high-end trims such as Badlands, Wildtrak, and Everglades provide maximum performance and luxury.

Understanding the 2023 Ford Bronco price across trims will help you make an informed choice. For detailed performance, safety, and value analysis, visit our core review page: 2023 Ford Bronco Performance, Safety, and Value for Buyers.

Ready to find your ideal Bronco? Compare trims at your local dealership or explore online configurators to select the perfect model for your lifestyle.